Evil Neon: 2nd Report

I experimented with the insanity-inducing neon.
 
It took some doing. The motel manager had unplugged the “FREE COFFEE” sign, which had already affected three people, and wouldn’t let me plug it back in. He wouldn’t sell it to me, either, but he finally let me take it to my room so I could view it without him.
 
He tripled my deposit in case I broke the sign or went crazy. I assured him I had plenty of experience with malevolent objects. “No worry tripling your deposit, then,” he said. Fair enough.
 
I detached the sign from his office window and carried it to my room. This was around 9:30 P.M. I closed the room’s blinds and put on only the bathroom light, with the bathroom door mostly closed, so there was just enough illumination to find an outlet and power up the sign.

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Neon Sign Causes Insanity

A neon sign at the ________ Motel has caused at least three cases of temporary insanity.

I’m withholding the motel’s name to deter occult-tourist nutjobs who will either disrupt my investigation or stare at the sign until they’re clinical nutjobs.

The sign is pale green and reads “FREE COFFEE”. It’s placed in the office’s front window and is visible from the road, which is the kind of treeless, strip-malled road that makes you want to avoid whatever urban center it leads to.

The motel owner describes the following pattern: a guest checks in, behaves normally, and asks about the free coffee. Each guest seems less interested in the coffee itself than in the “FREE COFFEE” sign. The guest then stands outside to stare at the sign and starts behaving erratically.

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